ABOUT

1. The Brief
Create a Brand Experience through Visa's social media that connects to the Olympic stadium and grabs the attention of consumers, reinforcing Visa’s role as a Worldwide Olympic Partner at the Paris 2024 Olympic Games.

2. Mediums
We chose the simplest medium and the simplest mechanic to ensure that everyone could truly participate in this campaign. The activity takes place through a Facebook post on Visa Thailand's Facebook page. Then, we transform those messages into physical media that are as close as possible to the key moments on the court and our athletes. That medium is the grip wrap on badminton rackets.

3. Concept
Visa is the best gateway in the financial world, and now, in the world of sports, it becomes the Best Gateway for fans to support athletes. Using View Kulavut as the key, fans could send messages via Visa’s social media—which served as the "gateway"—to be printed directly onto View's badminton grip.
Visa was no longer just a payment network; it became a connector of heartfelt encouragement between fans and athletes, making its Olympic sponsorship more meaningful.

4. Execution
The Greatness Gateway Grip!
Visa transformed Thai sports fans’ cheers into physical messages that reached the Olympic stadium for the first time. Every encouragement message was printed onto View Kulavut’s badminton grip, integrating Visa into a defining Olympic moment.
Visa didn’t just sponsor the competition—it became a part of history, reinforcing its position as the Best Gateway.

5. Results
• 57,709 engagements, marking a 142% increase compared to the Tokyo 2020 Olympics, where Visa also had top-tier Team Visa athletes.
• Most significantly, View Kulavut made history by winning Thailand’s first-ever silver medal in badminton, delivering a proud moment for the nation.
• Visa believes that the support printed onto his grip played a small but meaningful role in this historic achievement.
6. Project Credits
• CEO: Sorada Sonprasit
• General Manager: Thanaporn Chankitmunkong
• Group Account Director: Kanitta Chartpong
• Account Manager: Tanapol Sodanil
• Senior Account Executive: Pakpoom Janset
• Head of Creative: Titipun Tubthong
• Creative Director: Kaiwan Teanngam
• Creative Group Head: Nutthawut Amkamsong
• Creative: Inthuch Ketusingha
• Creative: Kittipon Sanitwong Na Ayuthaya
• Creative: Suttirak Thongdam
• Digital Content Executive: Chanutcha Ngernopas
• Head of Strategy: Vibhu Harnvarakiat
• Associate Strategic Planning Director: Sireerat Wasukhan
• Strategic Planner Executive: Chalermchai Pakporm
• Associate Digital Media Planning Director: Waranya Kuljaratsuthee
• Media Planning Manager: Jirasin Thipchayodom
• Senior Media Planner: Piyakrit Settharangsan
• Project Manager: Chavakorn Leelakul
• Design Director: Jirawan Iamkum
• Graphic Designer: Panuwat Toeynguluam
• Senior Multimedia Designer: Napon Ruttanashotikanon
• Senior Multimedia Designer: Intouch Pumsakha
• Multimedia Designer: Witthawas Suknuntee
• Multimedia Designer: Chonnason Phrommet
• Talent: Kunlavut Vitidsarn
• Coach: Pattapol Ngensrisuk