FutureDeluxe London

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FutureDeluxe has unveiled its latest collaboration with Huawei: a high-concept launch film for the MatePad Edge QXS, bridging the gap between PC and tablet. To capture this, FutureDeluxe focused on the concept of transformation, revealing the hardware through a kinetic expression of its internal power with the new chip and external elegance. The film is a rhythmic, abstract exploration of the device’s fluidity.

The narrative of the film moves between high-fidelity CG exteriors and abstract internal landscapes, highlighting its many features, from the unique gravity ink brush to the powerful new chip that enables multitasking and video editing. This duality mirrors the QXS itself: a device that is as much about precise engineering as it is about the flow state of the artist.

MADEIT CREDITS

Huawei MatePad Edge QXS

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