ABOUT

LUMA - Charge the Moment is a stylized generative AI beverage commercial built entirely as a 2D motion-graphics piece.

Unlike a photoreal product ad, this version explores a flatter, more graphic visual language built from bold outlines, geometric shapes, high-contrast color, halftone accents and fast rhythmic animation.

The film is centered around a fictional LUMA beverage can and develops its identity through electric yellow, neon lime, deep violet and crisp white, using motion design as the main storytelling tool. Concentric rings, lightning bolts, checkerboard bands, arrows, bubbles and energy waves all work together to create a playful, high-impact campaign world.

A key focus of the project was translating the feeling of carbonation, speed and refreshment into a purely graphic language without relying on photoreal liquid simulation or traditional product cinematography.

The spot moves from an energetic graphic reveal into can rotation, pull-tab action, abstract motion sequences and a final packshot built around the slogan “CHARGE THE MOMENT.”

The result is a short-form commercial experiment exploring how generative AI can be used not only for cinematic or photoreal visuals, but also for stylized motion-design-driven brand storytelling.

Tool used: MiniMax H3