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In 2024, a right-wing shift sweeps through Germany, pushing dehumanizing ideologies into the mainstream. The rise of the AFD and calls for "remigration" threaten millions with immigrant backgrounds.

This affects 25 million people — people who have found a home, who are family, friends, and colleagues.

BURGER KING Germany used OOH, DOOH, television/cinema commercials and social media to make inclusion visible. On Germany Unity Day, employees from 120+ nations appeared on billboards, digital screens, and restaurant displays. A WHOPPER® wrapper, signed by employees, turned every order into a statement for diversity.
Made in Germany by the BURGER KING Employees.