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Martin Professional create stage lighting for theatre, concerts and performances of all types. They are industry leaders within the pro lighting world.
They wanted to create a campaign for their MAC Ultra light which used a creative way to spark conversation, while also covering its core USPs. They wanted to create buzz for their light which was the brightest professional light to date.
Using the scientific and social meme of a Venn diagram, we created a campaign across social and print media which highlighted the accuracy of the specifications and their real world delivery.
The campaign was released to client and critical acclaim.