Saatchi & Saatchi Ukraine Kyiv

ABOUT

Background
Carol of the Bells has been bringing Christmas mood for more than 100 years. But you may not know that this song came from Ukraine. It is based on a traditional Ukrainian folk song arranged by Ukrainian composer Mykola Leontovych in 1914.
Idea
We turned this famous Xmas carol into a donation platform using Shazam, to help Ukrainian children suffering from war. Carol of the Bells was transformed into Carol for Charity.
Mechanic
The new version of the song told stories of children affected by war. And asked to Shazam it. People listen to the song and shazam it whenever they are, and immediately donate to children in just a couple of clicks.
Results
We hit the rotation of 22 radio stations in 11 countries.
110+ mln of media impressions, including 7+ mln. of social media impressions
1+ mln. plays via music platforms

AWARDS

One Show - Bronze Pencil
One Show - Merit

MADEIT CREDITS

  • Ministry of Foreign Affairs of Ukraine, NGO Brand Ukraine, Olena Zelenska FoundationClient
  • Alexander BirtsoevBusiness Leader
  • Alice StaiteCreative Awards Director
  • Alina MelnychuAccount Manager
  • Andreas KatsihtisSVP, Audio Investment
  • Anna DolynskaPR
  • Anna RomanovaAccount Manager
  • Anton CherevashkoCopywriter
  • Antytila BandMusical Group
  • Apex Exchange NYTrading Entity
  • Bartosz SieradzkiInvestment & Trading Director
  • Charlie RomanoEVP, Product Strategy/Solutions
  • Christopher YarussoSenior Vice President, National Audio
  • Denys UrusovCameramen
  • Dmytro GrushevskyNew Business Director
  • Dmytro VodovozovDrums
  • Dmytro ZholudGuitar
  • Gabriella JahniBusiness Director
  • Ian LoonChief Transformation Officer/Southeast Asia & Ch
  • Igor KurylivActing General Director-Artistic Director
  • Ihor StrohovJunior Art Director
  • Iwona Jaskiewicz-KunderCIO
  • Joshua NazarSVP, Audio Investment
  • Julia RomanovaSenior Art Director
  • Justyna Wach-SlusarskaComms Director
  • Karen LimCommunication Director
  • Karisha PartabraiMarketing & Comms Executive
  • Kateryna PaidaFreelance Backstage Director
  • Kostiantyn BaranovskiyMotion Designer
  • Kris KamExecutive Director
  • Lisa GiacosaCIO
  • Marta GoltzSenior PR Specialist
  • Maryna GrinkaPR Manager
  • Maxym SyvolapArrangment
  • Michal WilczynskiDigital Investment Manager
  • Mykhailo ChyrkoBass guitar
  • Natalia KyseliovaTrading & Buying Team Lead
  • Natalia TutchenkoChoir Artist
  • Nicole MokAss. Director/Marketing & Comms
  • Oleg Pylyp SoloistActing Chief Choirmaster
  • Olena Bakum-RamolaChief Creative Officer
  • Olena OrlovskaClient Service Director
  • Olena PshenychnaDigital Planning Group Head
  • Olena SukhanovaManaging Director
  • Olga BuzunovaContent Practice Director
  • Paulina SobieszekBusiness Dev Director
  • Piotr RuszakChief Communication Officer
  • Publicis Groupe PolandAdvertising Agency
  • Publicis Groupe SingaporeAdvertising Agency
  • Publicis Groupe UkraineAdvertising Agency
  • Serhii Vusykkeyboards
  • Taras TopolyaVocal
  • Tetiana SlyvkoManaging Director
  • Veryovka EnsemblePR
  • Vivian YeoMD/Technology & Operations
  • Vova KlimykFreelance Cameramen & Colorist
  • Zakletska RaisaHead of the Ensemble
  • * Kate StannersChairwoman & Global Chief Creative Officer
  • * Jorg RiommiChief Creative Officer
  • * Publicis Groupe RomaniaTalent Manager
  • * Kosta SchneiderChief Creative Director
  • * Saatchi & Saatchi Ukraine
  • * Saatchi & Saatchi UkraineCorporate Comms Manager
  • * Sergiy BiloshytskiyCreative Director
  • * Kateryna KrashtapukGraphic Designer
  • * Publicis Groupe LithuaniaMedia Director
  • * Publicis Media PolandNon TV Investment Director
  • * Iva GrigorovaBusiness Leader
  • * Anastasiia TelepovaDigital Director
Add yourself to this project
Annual 2023 BronzeCarol For CharityWave Annual 2023 BronzeCarol For CharitySocial Good Project featured: on 9th June 2023 Contributor:

Saatchi & Saatchi Ukraine has been a Contributor since 25th November 2015.

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Carol For Charity

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