ABOUT

Tesco opened a new store in Charlemont, Dublin. The only problem is… it’s a little hidden away.

We figured the best way to tell people, was just to tell people. All of them. One-by-one.

Blanking out a 48 sheet with white, we created a giant canvas for a projector to beam on to. Now a media site that would normally hold one headline, could have unlimited amounts. With a copywriter on hand manning the keyboard, bespoke messages were sent live via the billboard to unsuspecting passers-by. Each message personally tailored while pointing out the Tesco Express store close by.

Tesco are a brand with a down-to-Earth tone. A brand for everyone. So from twisting parents arms to buy sweets, to cheering on skaters and championing local businesses, we created a new media site to talk to people on a very human level. Not to mention a stream of people in Tesco's new doors.