ABOUT

You may have already heard the short sonic logo, but now you can hear the full-length track in all its glory. The piece is called 'Dubai Millennium'
Horseracing began in the Emirate of Dubai in October 1981, when the dusty Camel Track hosted the first Thoroughbred race meeting. Three races were run – a sprint, a mile, and a mile and a half, organised by the office of His Highness Sheikh Mohammed bin Rashid Al Maktoum, Vice President and Prime Minister of the UAE and Ruler of Dubai.

Our brief was to create a memorable and catchy sonic identity for the Dubai Racing Club, capturing 4 key elements. The first element and most important was, of course, the horses whose distinctive pounding rhythm of hooves on turf came through..
We had to ensure that the excitement of horse racing was captured by adding big powerful drums.
The third element was incorporating our home, the UAE, using Arabic instruments to give a distinctive Emirati feel.
The prestige of horse racing in the UAE was the last thing we wanted to show in our sound design for the Dubai World Cup. The Dubai World Cup is a race with a prize of a million dollars, and the best trainers and jockeys from all over the world come to try to win it. This status is shown in the track’s grandeur and size, an awe-inspiring sight.