ABOUT

Context
With their sights set on rapid expansion in the UK and across key territories in Europe, Élan Laser Clinics partnered with The Future Collective to fuel their ambitious vision to set a new
benchmark in the industry.

Challenge
How can we inspire people to redefine the relationship they have with themselves and influence the face of skin and aesthetic clinics, changing the narratives for good?

Solution
Reframing the traditional narratives surrounding the subject of aesthetic beauty treatments, we developed a marketing communications strategy designed to tell stories of character,
individuality, and confidence.

We defined a universal and inclusive brand proposition entitled ‘What Shapes you, Makes You’ which celebrates the joyful power of self-care and champions the notion of being
unapologetically you.

We supported this vision by developing a bespoke brand film and defining a photographic style that celebrates real people and the inherent beauty of real skin.

We distilled our strategic and creative direction into a brand book which has become their bible; defining and informing all of their brand communications to enable them to speak with one message and voice.