ABOUT

Context
Skin Sapiens is a new sustainable and vegan skincare brand on a mission to drive a new age in skincare with products that are better for people and better for the planet, through a belief in nature and transparency.

Challenge
In a sector that is rife with greenwashing, how can we share an authentic brand story with playful character and warmth?

Solution
Our conceptual vision for the ‘Good by Nature’ repositioning was to tell the story of the skincare ingredients in a fresh, playful and characterful way.

We refreshed the website and social media content with our new brand proposition and photography. Refining the copy throughout and writing the brand story.