ABOUT

Polestar Night Drive is a mesmerizing CGI series that brings the Polestar vehicle to life in a dark, neon-lit urban landscape, brought to life entirely in Unreal Engine. Collaborating with renowned photographer Simon Puschmann, we transformed the car into a character that glides through the city’s fog, shadows, and lights. The series combines high-end photorealism with dynamic, real-time lighting and immersive camera movements, offering a visually rich journey through the night.

Unreal Engine's capabilities allowed us to achieve an extraordinary level of digital precision, making real-time adjustments and refining every element with speed and adaptability. While embracing a streamlined workflow that bypasses traditional post-production, we were able to experiment and evolve the visual storytelling in a seamless, innovative process.

This series is more than just a showcase of automotive design; it’s a reimagined experience that pushes the limits of digital creativity and redefines how we engage with the automotive world. Without the need for a physical shoot, it invites viewers into a futuristic, virtual world where the Polestar stands as a sleek, cinematic protagonist—capturing the essence of the brand in a completely new, immersive way.