ABOUT

ATTRACTING DIGITAL TALENT
USING THE POWER OF SPORT AND CREATIVITY

“Here to Create” is a global campaign aimed at helping Adidas attract digital talent.
Sport is the perfect enabler to adidas’ employees creativity, so we decided to prove it, by showing it.
Through an action-packed manifesto and follow-up testimonials with real adidas employees, we brought to life the company’s unique culture and values – highlighting how employees are the true creators, capable of translating the qualities learned from sport into digital success at work.