About me

A passionate, energetic senior commercial executive. A specialist in the sports fashion sector and highly experienced in premium brand management.

Areas of expertise

-Omnichannel international sales and marketing

-Distribution augmentation

-Strategic partner acquisition & management

-Sponsorship and campaign evolution

-Stakeholder management

Guiding commercial principles:

1)- 'The Eisenhower decision-making matrix'.

2)- 'The 5 whys' interrogative process of 'cause & effect'. (Sakichi Toyoda)