ABOUT

The Brief
Create a high-end, limited edition packaging for Humantra’s new apricot-flavoured electrolyte sachets, launched exclusively for Ramadan. The packaging needed to feel seasonal and special, while still aligning with Humantra’s clean, premium visual language. It had to feel rooted in tradition, but modern, global, and elegant.

The Challenge
Ramadan is visually rich, but it’s easy to fall into cliché. The real challenge was to design something that subtly referenced the spirit and emotion of the season without becoming overly traditional, religious, or regionally limited. It had to be globally desirable and resonate with a diverse audience — Muslim or not — while still feeling warm, nostalgic, and special for Ramadan.

My Approach
I started with an emotional moodboard — built around colours, textures, and symbols that capture the feeling of Ramadan nights: the deep apricot tone of dried fruit, the warmth of desert sunsets, intricate tilework, gold accents, and soft lights strung around homes. I avoided direct Islamic symbols and instead leaned into cultural richness over religious literalism.

I explored combinations of deep apricot, gold, and warm coral, paired with delicate patterns inspired by Moroccan fountains and Middle Eastern architecture. The visual language was luxurious yet approachable — a balance of festive and minimal.


The Result
The final pack felt like a collectible. Glowing, golden, textural — a modern take on a timeless tradition.
- Sold out globally in just 4 weeks
- Gifted to over 300 influencers during Ramadan, with organic shares from creators, wellness bloggers, and even celebrities
- Sparked brand love and became a conversation piece during iftar tables and gift exchanges

It was more than packaging, it became part of a sacred ritual.