Joe Powderham Founder

ABOUT

A pioneering platform for the next generation

White Dot Assessments is an innovative start-up. Making their mark in the world of educational learning, offering a pioneering platform that enables access to world-class institute-specific test preparation for aspiring students.
Ultimately our challenge was to take the raw idea; disassemble it, make sense of it, re-structure and shape it so it can be placed at the fingertips of ambitious parents/tutors and their students. This was largely a technically pragmatic exercise, but White Dot needed to be a feeling as much as a testing platform.
Building from the ground up we developed a visual identity inspired by the founding educational tool - the abacus. An energised spirit; using a sharp colour palette, ground-breaking tone of voice and a potent user experience. We defined a system that grounds the brand signature as it grows, now and in the future.
We developed the interface to perform under the weight of multiple and complex user journeys. Built using serverless technologies allowed the platform to be developed in an agile way ensuring the platform's scalability as its user base grows.

MADEIT CREDITS

Add yourself to this project
studiopro:Joe was verified as a studiopro on 17th July 2023

White Dot Assessments

*
*
*
*
*
*
CLIENT REVIEW

Joe was professional and helpful throughout. He had a suggestion for every situation that arose, even the unforeseen ones. He was able to guide us on all our brand queries and I am pleased to say that our brand is all the more cohesive for his input. Often, it was Joe who kept us on target - it is clear to me that without his keen eye for detail or his careful adherence to deadlines, we would not be in a position to launch for quite some time. We are very grateful to him for all his help and could not recommend him more highly.

* Mitchell Byrne
Brand Owner at White Dot Assessments
06 Apr 2023

Comments