Ricky Vior SVP Creative Director

ABOUT

We’ve all seen an animal sound book, and many of us probably received one as a gift when we were kids. In fact, animal sounds are one of the first things we learn in life — but what if all of them have become wrong? In our world, farms where cows and pigs run free in the sunshine have transformed into fiction. Industrial farming keeps pigs locked in tiny spaces their entire lives, overfeeding them with hormones until their slaughter. Cows get separated from their calves so they can produce milk forever. Foxes are killed for their skin, elephants for their tusks, and deer just for “the fun of it.” Animals really live this way nowadays. By launching “The Secret Lives of Animals,” PETA aims to shed light on this sad reality. Through six powerful and shocking tales, this book shows how humans make animals sound today. Those sounds aren’t exactly easy listening, even for adults. Everything in the book, from the stories to the sounds, is real. Direct advertisement created by The Community, United States for PETA, within the category: Public Interest, NGO.

MADEIT CREDITS

  • PetaClient
  • Carrie MonescalchiFront End Developer
  • Cora Pérez FernándezAssociate Creative Director
  • Cristian TurderaIllustrator
  • Daphne PapadopulosSenior Business Affairs Manager
  • Debbie Margolis HorwitzExecutive Producer
  • Fernanda QuagliaroFront End Developer
  • Fro RojasDirector
  • Irene AraqueCreative Operations Manager
  • Jeaninne GuentherSenior Audio Engineer
  • Joaquin MollaChief Creative Officer
  • Jose MollaChief Creative Officer
  • Julio RangelProducer
  • Kreative KontentProduction Company
  • Laurie MalagaVP, Integrated Production
  • Maddie FortnaBrand Coordinator
  • Marci MillerVP, Client Services
  • Mariana SokolowskiCreative Operations Manager
  • Massimo LeoneStudio Artist
  • Mike RidleyVP, Head of Growth & Partnerships
  • Nadia BowenIdea Manager
  • Natalie GreenmanDirector of Business Affairs
  • Robert HerzfeldStudio Artist
  • Rodri GonzálezAssociate Creative Director
  • Sebastian MarkmanNew Business Development
  • Sharon CamposSenior Post Production Manager
  • Thomas BolgerStudio Director
  • Timothy DowningEditor
  • Virginia FeitoWriter
  • * The CommunityAdvertising Agency
  • * Cannes Lions Winners 2021
  • * Bob HannauPrint Producer
  • * Ricky ViorVP, Executive Creative Director

The Secret Lives Of Animals

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