About me

With experience in-house and agency side, I help B2B organisations to deliver high-quality branded content through my editorial, strategic, copy, PR, and marketing skills.

Strategy
I utilize brand storytelling and strategic frameworks to help craft a brand's identity, through stakeholder/client workshops, market research, brand audits, brand books and editorial guidelines - specialising in verbal identity.

Planning
As a journalist, I can create editorial calendars based on trending themes and across digital magazines, websites, and wider editorial portfolios.
Working closely with PRs externally, I co-create content designed to build senior leadership profiles and tell engaging brand stories, with particular expertise in technology and HR.
I manage projects via tools such as Asana or , and I'm capable of delivering on multiple creative briefs either as an Editor-in-Chief or as a copywriter, with recent experience in team leadership (last team was 11 members).

Execution
A seasoned writer across multiple formats, I'm an expert in researching and writing stories that enhance brand reputation and portraying the c-suite as purpose-driven, inspiring leaders in charge of organizational change, wider global impact and digital transformation.
I've interviewed top leaders from major consultancies and multinational corporations, and have hosted live events for crowds of around 5000, as well as hosting and scripting LinkedIn Live magazine shows.
As a copywriter, I'm used to working on sales pitches, marketing campaigns, internal comms projects, recruitment and L&D programs, award submissions, websites (including brand refreshes and launches), social media posts, event collateral, app UX copy, thought leadership content including digital reports, whitepapers and articles and PPC campaigns.
I've also scripted several branded films alongside agencies, written my own podcast series and I can shoot video and edit on various software applications.

Monitoring
For project delivery, I rely on the likes of Asana and to monitor production.
For campaign tracking, market research and keyword searches, I use Google Trends, AdWords and Analytics alongside SEO Surfer or Ahrefs.
Cision is the preferred tool for PR monitoring, though I tend to track brand performance via surveys, focus groups, review sites and Glassdoor.