ABOUT

SMINT is a refreshing piece of candy.


The brand wants to boost your confidence, hence their tagline ‘Boost yourself’.


‘Generation Z’ are their future customers. Research shows they can use a bit of extra self-confidence. But for them, SMINT isn’t a very well know or lovable brand, yet. 

So we set out to boost SMINT. By being relevant in their world. Which is ‘Nederhop’.



Our insight: by entertaining their friends and peers with engaging moments, they give meaning to their life.



Idea

Who is Holland’s next WordSMINT?

(In HipHop, a Wordsmith is super creative with words)



What is it?

Your word skills real-time reviewed by Ronnie Flex, Famke Louise, Poke, Numidia and more.


Boosted by A.I. 

In an App. Where you can challenge your friends with your WordSMINT Boost Score.