ABOUT

It was an interesting job, where the main goal was to create a full-made concept of the tea from scratch, to give it a sense of lightness and the idea of a fruit flow inside a can.

I began by sourcing references for my own moodboard and searching the main song for the video along with the color palette. This way, it could better outline the central idea.

At the same time, I continued to develop my vision of the iron can, starting with the label, smoothly moving on to the modeling of a can opener, so there could be a cute heart in it.

Next, I started doing the blocking stage, pre-production, where I made animations and the first visualizations of the scenes in their raw form.

Following that, I added key assets and began adding lighting and textures in the scene, transitioning into the production stage.

The final part of the process was on the post-production, where I finished everything by doing color correction in After Effects, rendering the video and finally designing the presentation for it.