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A few years ago, there was news that shook the whole world: colored pencils were running out! However, it is not because children have been using an excessive amount. In reality, it was the adults who were consuming more colored pencils in the United States, Brazil, and New Zealand that were causing this shortage.

Published in Lürzer's Archive Vol. 1/ 2023

Here in Bolivia, we live in a difficult time due to COVID, an unstable economy, job scarcity, civic strikes, etc. All of these are situations that can generate a lot of stress in adult life.
So, why don’t we motivate adults by inviting them to participate in recreational activities such as coloring?

To motivate them, we made a campaign made up of six mandalas that reflect real-world, day-to-day experiences. We invite adults to color their problems and at the same time, remind them to never stop being kids.