About me

Most brands don't fail because of a lack of ambition.
They fail because their story is fragmented, creativity is disconnected from strategy, and marketing doesn't land where it matters.
That's the gap I've spent 30 years closing. I'm Alastair Lecomte, Creative Director at Brandwave Marketing. I help brands turn complexity into clarity and creativity into commercial impact. I work at the intersection of brand, design and marketing, building ideas that don't just look good, but work hard across channels, audiences and markets. My approach is simple and proven: strategy-led creativity, executed with precision. It's taken me across sectors including tourism, finance, automotive, and sport & outdoor, shaping brands, campaigns and platforms designed to scale, not stall. I've led work spanning brand identity, integrated campaigns, web and app design, and performance-driven marketing, often aligning multiple stakeholders around a single, compelling direction.

Alongside my agency role, I'm a regular industry awards judge, which keeps my standards sharp and my perspective current.
I work with brands and teams who need senior creative thinking, pressure-testing ideas, sharpening positioning, and unlocking momentum. My career hasn't been linear. It's been built by saying yes to new industries, new problems, and uncomfortable challenges. That adaptability remains my edge and why clients trust me with their most important brand moments.