ABOUT

With most of us giving little to no thought to how the power we use is generated, it’s factors like this that are having the biggest impact on our rising CO2 emissions.

In partnership with Edelman, we helped National Grid make clean energy visible by developing a system that empowered people with the knowledge of when the optimum time was to turn on their applications or charge their gadgets with less harm to the planet.

By creating an easy-to-use smart bulb and app system, we could track when places in the UK were running on green energy sources. When an optimal time hit, where energy was mainly supplied from low-carbon sources, such as wind or solar - the light would turn green.

AWARDS

AdAge Creativity Award 2022
Cannes Lions - Bronze
Eurobest 2021

MADEIT CREDITS

Project featured: on 19th January 2023 Contributor:

Solarflare Studio has been a Contributor since 25th November 2015.

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The Green Light Signal

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