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Back in 2021, the master builders at LEGO Technic created an unbelievable 1:1 replica scale model of the Lamborghini Sián FKP 37 supercar. In partnership, we helped them unveil their latest limited edition set to the world through a mesmerising consumer-facing web experience.

Creating an all-virtual launch event using Unreal Engine, we showcased every angle of the LEGO Technic Sian. With every digital element in fine detail, users immersed themselves directly in the driver's seat.

All 400,000 pieces of the real-life model were recreated digitally and viewable in the interactive dynamic 180º film. The narrative played on scale by creating impossible effects that celebrated the virtual nature of the experience itself.

To date, the experience has been shared across both the LEGO and Lamborghini social media channels, both with incredible reach to their audiences.