ABOUT

ASICS are a brand with a dream to uplift the world through sport. Solarflare Studio partnered with ASICS and Edelman to launch the Mind Uplifter™ Tool, an online experience that demonstrates the positive effects of exercise through a dynamic data visualisation that emphasises the intrinsic link between exercise and mental well-being.

The campaign, underpinned by academic research by Dr Brendon Stubbs, uses a combination of specially developed questions and innovative facial tracking technology to ascertain users’ cognitive and emotional data.

This data is then visualised as an interactive browser-based 3D sculpture, housed on a dedicated microsite. Users can see how sport has affected their cognitive and emotional state, selecting each metric on the dynamic virtual object.

The experience is optimised for mobile, making it as accessible as possible, with the ability to generate a unique shareable visual asset for socials.