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Household has collaborated with Warner Bros. to create a point of pilgrimage to recognise, celebrate, surprise and delight fans who come together as a community to make memories and share moments from the fiction, films and franchise. We created an experience that blends the best of physical and digital together, spanning three floors and over 21,000 sq. ft. to offer the largest collection of Harry Potter and Fantastic Beasts products under one roof.

We brought the fan experience journey alive from the outside in. The Magical Clock and Hungarian Horntail Dragon form an architectural icon that has been created exclusively for Harry Potter New York. Before entering, fans receive their Enchanted Keys Map, a guide on how to access the Wizarding Passport and Harry Potter Fan Club app to further enhance their experience once inside.

The main entrance to the New York Flagship is on Fifth Avenue. A supersized Fawkes hovers above inside, welcoming all fans into the flagship, where they can explore exclusive-to-New York merchandise.