ABOUT

Following the amazing response to Phase 1, we’re thrilled to share the next chapter of our hashtag#ToyStory5 experience: Phase 2 – Bonnie’s Playtime. ✨
Take a look at the video to see the new space in action.

For this second phase, we scaled the experience across Westfield London and Westfield Stratford. Keeping sustainability front of mind, we consciously designed the space to repurpose key physical build elements from Phase 1, seamlessly blending them with fresh, new touchpoints that could tanslate across 2 different venues.

This time, our focus shifted to creating a highly engaging space for a younger audience, ensuring a smooth, safe guest flow while giving parents every reason to stop, capture, and share the magic. It’s been brilliant to see the results. Both centres hit 100% capacity immediately, generating rolling waitlists right out of the gate! Westfield London was a huge success and we are incredibly excited that the Westfield Stratford site officially opens its doors this Friday.
A huge thank you to everyone at Westfield and @DisneyUK for getting us involved.

Looking to create something on this scale? At Creative Bears, we act as a trusted partner to brands and PR agencies, bringing ambitious experiential briefs to life. If you need a reliable team to design and build your next highly shareable destination, let's grab a coffee. Drop me a DM. ☕️