ABOUT

"Great athletes have become more than role models, they are true icons who inspire the younger generation. Some have even seen their name become a logo, a brand. But they all have one thing in common: they are all able-bodied athletes. No disabled athlete has ever had this privilege before. Recognizing this, Lacoste and its agency BETC decided to turn the tide.
Lacoste has teamed up with quadri-amputee swimmer Théo Curin, to create the very first collection bearing the name of a disabled athlete, intended for both able-bodied and disabled people."

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

Project featured: on 12th September 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

Invite x3

THÉO CURIN X LACOSTE

Comments