ABOUT

The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised marginalized. These marginalised narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of Imperial narrative.. The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.

AWARDS

Cannes Lions - Grand Prix

MADEIT CREDITS

  • VICE World NewsClient
  • Aabhaas ShreshthaCreative Team
  • Aditiya P.G.Head of Creative
  • Ananya S RaoStrategist
  • Anjali ThomasAccount Manager
  • Ashwin PalkarCreative Head - Art
  • Ateesh ChattopadhyayConsultant
  • Binaifer DulaniCreative Lead
  • Dentsu Creative ImpactAgency
  • Dentsu WebchutneyAgency
  • Emi EleodeConsultant
  • Farishte IraniMicrosite - Copy
  • Gautam ReghunathHead of Business Affairs
  • Geetika SoodCreative Producer
  • Gurbaksh SinghInnovation Lead
  • Jeremy PintoMotion Graphics
  • Karthik NambiarCreative Team
  • Kushal LalvaniCopywriter
  • Manas SharmaMotion Graphics
  • Manish JosephMotion Graphics Lead
  • Meghna YesudasSocial Lead
  • Mehul MahichaMotion Graphics
  • PIXEL PARTYProduction Company
  • Prashant BhikadiaConsultant
  • Priyanka BorahBusiness Leader
  • Rahul SharmaWeb Developer
  • Rakesh BairwaLead Web Developer
  • Ronak ChughFilm
  • Rooted FilmsProduction Company
  • Sachin GhanekarConsultant
  • Sameer RahatMusic Composer
  • Shaleen WadhwanaResearch Consultant
  • Shanel MoraesConsultant
  • Shreya Vivek AroraSenior Art Director
  • Stuti SudhaCopywriter
  • Tanya PaulSenior Art Director
  • Vice MediaProduction Company
  • Vignesh PraveenAnimation and Video Production
  • Vivi5 StudiosMotion Graphics
  • * Tanya PaulSenior Art Director
  • * Amey ChodankarCreative Team
  • * Rahul SharmaWeb Developer
  • * Dentsu Creative UKDigital Agency
  • * Karishma ChangrothProject Lead
  • * Vaishakh KolaprathArt Director
  • * Karthik NambiarCreative Team
  • * Cannes Lions Winners 2022
  • * Ananya RaoStrategist
  • * Niranjan RaghuVideo Lead
  • * Ishtaarth DalmiaStrategist
  • * Gerson PearsonVideo and Mixed Reality Producer
  • * Manasi ShethArt Director
Project featured: on 12th September 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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The Unfiltered History Tour

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