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Renault launches Plug Inn - A community of e-charging points that negates the fear of charging and enables drivers to connect with communities to discover more remote destinations. Renault has launched a new platform - Plug Inn – that will enable up to 475,000 additional electric charging points, thanks to communities of local people. Plug Inn partners with a community of people who welcome you to charge your electric vehicle in their homes. The community is based within remoter regions to solve the issue of a stronger charging infrastructure and alleviate concerns around ‘fear of charging’, the most common obstacles for using electrical vehicles. With Plug Inn, a new chapter in mobility begins, in line with the Renault's long-term vision. The peer-to-peer service is designed to make life easier for electric vehicle users and enable the deployment of electric mobility on a large scale, for everyone regardless of how isolated the destinations may be. As the sales of electric vehicles (EVs) increase worldwide, particularly in France, the demand for recharging infrastructure is significantly growing. However, by 2030, the growth in demand for electric vehicle charging in Europe (33% CAGR) will exceed the growth in public supply (25% CAGR). Given ‘The fear of charging’ remains one of the main obstacles for transitioning to electric vehicles, Renault is creating a platform, through the power of the people, to increase the number of accessible charging stations and facilitate access to them. Imagine: you're planning a road trip to Finistère for a few days. You haven't had time to look charging stations map in the region. When you arrive, you can't find a charging station near your destination. What if a simple app allowed you to locate and benefit from the home plugs of electric vehicle users in the area? With the launch of Plug Inn, the community could represent up to 475,000 individuals, corresponding to the number of residential charging points recorded by expert reports in France. Aligned with Renault’s vision to push boundaries in the EV field, Plug Inn introduces a radically different way of thinking about mobility. Previously, it would require a visit to a petrol station to get energy but today, Renault will make it able to charge vehicles directly at homes, creating a model of new sociability, self-help, and energy efficiency.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • RENAULTClient
  • Agatha BousquetChief Executive Officer (CEO)
  • Alessandro PaladinoHead of Art
  • Arnaud BelloniGlobal Chief Marketing Officer
  • Betty LetourneurSenior UI Designer
  • Cecilia AstengoArt Director
  • Daniel RoegeleinDirector Product
  • Gaelle MorvanAccount Manager
  • Guillaume SabbaghCopywriter
  • Helen CasadoCreative Design
  • Hugues ReboulAccount Manager
  • Jerome MeunierLead UI designer
  • Laurent AliphatAdvertising Manager
  • Lise MalbernardManaging Director
  • Marcelo VergaraCreative Director
  • Marco VenturelliPresident & Chief Creative Officer
  • Marion RampiniManager Experience Strategy & Innovation
  • Matthias Von AltenVP StrategyLead
  • Natalia HuidobroCopywriter
  • Predrag. TasicDeveloper
  • Publicis ConsultingAgency
  • Rene Thomas-NelsonSenior Director Customer Experience & Innovation
  • Romain MoreauxDeveloper
  • Samuel RousselierDirector Creative Experience
  • Simone CivettaDeveloper
  • * Publicis SapientDigital Agency
  • * Cannes Lions Winners 2022
Project featured: on 13th September 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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Plug Inn (Demo)

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