ABOUT

This beautiful video from Brazil, for the online retailer Mercado Libre shows many LGBT kisses in iconic settings (like Rodin, Game of Thrones, etc.). It was released for Pride Month 2021. Mercado Libre, Inc. (literally "free market" in Spanish, and known as Mercado Livre in Portuguese) is an Argentine company incorporated in the United States that operates online marketplaces dedicated to e-commerce and online auctions. There are around 175 million users in Latin America, making it the region's most popular e-commerce site. Mercado Libre has recently become the most valuable company in Latin America, with a valuation above regional giants such as Vale, Petrobras and América Móvil. This position makes them a role model, so it sends a strong message to release this clip in a country like Brazil under Bolsonaro.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • MERCADO LIVRE (EBAZAR)Client
  • Amanda AgostiniHead of Strategy
  • Amora MarzuloStrategy Team
  • Barbara ReisStrategy Team
  • Carol PessiniExecutive Producer
  • Douglas CoelhoSocial Strategy Director
  • Douglas SilveiraMedia Team
  • Fernando RibeiroGlobal Chief Strategic Officer
  • Guilherme CavalcanteHead of Media & Data
  • Guilherme MariniArt Director
  • Jayane LopesMedia Team
  • Joaquín CubríaPartner/Chief Creative Officer
  • Julia MotaCreative Team
  • Laura CardealMedia Team
  • Lucas AdamCreative Team
  • Luciane NuvolaraProducer
  • Marcelo AltschulerExecutive Producer
  • Mariane GoebelHead of Production
  • Mateus CarvalhoAccount Executive
  • Mellina FontouraCreative Team
  • Natalia NoyaRegional Account Director
  • Paula Keller PeregoCreative Team
  • Pierre KerchovePhotographer
  • Rami D’AguiarEditor
  • Raphaela GuillenAccount Director
  • Reinaldo FariaDirector of Production
  • Saigon FilmesProduction Company
  • Thaís SchroderSenior Producer
  • Valeria BaroneManaging Director
  • VELLASDirector
  • * Linus OuraCreative Director
  • * Diana LopesStrategy Director
  • * Alessandra VisintainerAgency
  • * Cannes Lions Winners 2022
  • * Bruce VitalSocial Strategist
  • * Tiago AbreuCreative Director
Project featured: on 12th November 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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New Iconic Kisses

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