ABOUT

"The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?
Enter Mario and Pattie, who star in the latest First Choice commercial, ‘Metaverrrrrr’ – a parody of making the world’s first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards."

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • Krungsri First ChoiceClient
Project featured: on 23rd November 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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Metaverrrrrrr

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