ABOUT
"The coming of the Metaverse has been a hot topic for younger generations across the globe, so when First Choice challenged Leo Burnett Thailand to promote its credit cards to a young and blockchain-savvy audience, the answer was obvious: why not shoot the commercial entirely in the Metaverse?
Enter Mario and Pattie, who star in the latest First Choice commercial, ‘Metaverrrrrr’ – a parody of making the world’s first metaverse commercial. Constantly interrupted by the First Choice marketing team – and their increasingly demanding suggestions – Mario and Pattie’s avatars are in fact popular Thai presenters who agreed to make their debut in the Metaverse to promote First Choice credit cards."
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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Krungsri First ChoiceClient
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Ariyawat JuntaratipExecutive Creative Director -

FACTORY01 BangkokProduction Company -

Kittinat PrasomsapCopywriter -

Mattanee UajarernsupAssistant Director -

Mellow Tunes Company LimitedSound Production -

Natdanai NaksuwanDirector of Photography (DOP) -

One Cool ProductionPost Production -

Praewpakorn ChumsainaayudhayaStrategic Planner -

Rungrudee ChinpratanAgency Producer -

Rungtawan NanthasaenProduction Company Producer -

Sarita VirunechaveeArt Director -

Sippanart OlarnsaritkulEditor -

Surapen Yosravikul SaitoStrategic Planner -

Wityawat LakamAssistant Director -

Sompat TrisadikunChief Creative Officer -

The Leo Burnett Group ThailandAdvertising Agency -

Rathawan SukanakeAMD -

Pathida AkkarajindanonCreative Director -

Pattra KetsamathiAccount director -

Naphat ChiangratAE -

Sarut YungcharoenCreative Director -

Un, Wuthisak AnarnkapornFilm Director -

Cannes Lions Winners 2022