ABOUT

In Argentina alone, more than 1 case of prostate cancer is diagnosed per hour, and more than 11,600 per year. It is the second leading cancer death cause in men (with an average of 10 deaths per day), considering that 1 in 6 over the age of 50 will develop it during their lifetime.* Facing this reality LALCEC, being the most important organization in cancer prevention and detection in Argentina, with more than 100 years of experience, premieres its new campaign created together with Grey Argentina as an opening for a series of actions leading up to June 11th, World Day of Prostate Cancer.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • LALCECClient
  • Adrian D´AmarioExecutive Producer
  • Agustín Castellanos VP of Client Services
  • Ale LascanoColorist
  • Alejandro Devoto Chief Creative Officer
  • Ana EtchetoHead of Strategy
  • Camila GarridoPost Production Coordinator
  • Carolina GarcíaBusiness Leader
  • Clara NoussanPlanner
  • Denise Orman Chief Executive Officer (CEO)
  • Diego DutilExecutive Producer
  • Diego MedvedockyPresident & Regional Chief Creative Officer
  • Diego UrbanoHead of Art
  • Emilio YaconCreative Team
  • Francisco ColombattiDirector
  • Grey Group ArgentinaAgency
  • Guido UrrutiaPhotographer
  • Gustavo GitmanabitchCreative Team
  • Hernan KritzerChief Creative Officer
  • Juan SalvarredyPhotographer
  • Juan UreExecutive Creative Director
  • LandiaProduction Company
  • Leti ChappaCostume
  • Manuel BullrichCinematography
  • Maximiliano IbarraAgency Producer
  • Melina NicociaProducer
  • Pablo MolinaHead of Production
  • PapamusicMusic
  • Paula BiancoPuppets
  • PortaestudioAudio Post Production
  • Roco CorbouldArt Director
  • * Cannes Lions Winners 2022
  • * Gonzalo FernandezExecutive Creative Director
  • * Romina PerroneHead of Strategy
  • * Florencia KesslerPR Director
Project featured: on 23rd November 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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FINGER PUPPETS

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