ABOUT

"Collaborating with Bivolt, a star Brazilian rapper, SEMPRE LIVRE®, CAREFREE® and UNICEF came together to provide information about this basic right in places that people don’t usually hear about it – in suburbs and communities throughout Brazil.

We created the first rap music that speaks openly about menstrual dignity.

For the campaign, we launched projects that involved donations, classes about the theme and workshops with Brazilian students. We also had the Cine Sangue Project, which brought the music video inside classrooms to generate discussion and raise awareness of menstrual dignity.

We also created the Mapa da Liberdade (Freedom Map), an online platform and partnership between SEMPRE LIVRE® and NGOs from across Brazil to join the menstrual dignity cause.

For the campaign, we included trans men that menstruate but are completely ignored by society in this category.