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To commemorate the 20th anniversary of 9/11, Verizon created “9/12: The Untold Story of Reconnecting New York.” This one-day, real-time, immersive MMS experience used AR, VR, audio, and interactive media to tell the stories of the Verizon employees who were there—drawing from their first-hand experiences at the badly damaged corporate headquarters that connected all of Lower Manhattan and Wall Street—and the restoration efforts that became crucial for the comeback of the city, as well as the nation. An invitation went out for users to join the event on 9/12 and throughout the day, participants were sent new texts every hour, at the times of day the events actually happened twenty years ago, putting them in the shoes of the employees who were there. Over 300,000 MMS messages were sent out on the launch day alone. On a day when most of the world could only watch, Verizon employees were there to help rebuild Manhattan. 9/12 pays tribute to the incredible resilience, courage, and willpower of the 14,000 Verizon employees who showed up and made a profound impact on our nation’s recovery in the aftermath of 9/11.