ABOUT

CO2AT is the first garment that absorbs carbon dioxide and releases oxygen, besides having other unique features: anti-bacterial, anti-odor, anti-viral, water-resistant and repellent. 200 units were produced and sent to major fashion brands, in a simulation of what a garment from their Fall/Winter 2043 collection could look like. The aim was to show big fashion retailers that a future with truly green solutions is already possible. From thread to garment, CO2AT was created in partnership with the London-based multidisciplinary research laboratory Post Carbon Lab. CO2AT is a living, breathing being that behaves like a plant. Its hood is treated with microbial pigmentation using photosynthetic microorganisms that absorb CO2 and release oxygen, neutralizing the impact of its production, improving the user’s immediate environment, and producing approximately the same amount of O2 as an oak tree. With proper maintenance, CO2AT is capable of producing oxygen for four years, after which it can be sent back to the laboratory so that the algae organisms are reactivated. In the first 7 months, the 200 CO2ATs produced, have transformed a total of 204 kg of CO2 into O2. That’s 24.815 smartphones charged, 825 km driven by an average passenger vehicle 8.3 propane cylinders used for barbecues, 90 liters of gasoline consumed.

AWARDS

Cannes Lions - Bronze

MADEIT CREDITS

  • AZGARD 9Client
  • Ana FernandesProject Manager
  • Anton Kalinin3D Artist
  • Frederico MartinsDirector of Photography
  • João RibeiroStrategist
  • LalalandProduction Company
  • Miguel DurãoCreative Director, Copywriter
  • Nuno CraveiroSound Designer
  • Nuno MoreiraPhotographer
  • Pedro SerrãoArt Director
  • Stream and Tough GuyAgency
  • This is PacificaAgency
  • * Frederico MartinsPhotographer
  • * Cannes Lions Winners 2022
  • * Vladimiro LeopoldoDirector
  • * Luís CepaDesigner
  • * Filipe MesquitaPhotosynthetic R&D
Project featured: on 5th December 2022 Contributor:

Cannes Lions Winners 2022 has been a Contributor since 25th November 2015.

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CO2AT

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