Cannes Lions Winners 2022
London
ABOUT
WWF wanted to raise awareness of the destruction of the Arctic due to climate change and apply pressure to world leaders during the COP26 negotiations. In this stop-motion film for WWF, which was created using only real, melting ice, we follow the story of a young polar bear which tries to survive in the increasingly melting Arctic environment. In the film, as in real life, Arctic sea ice melts rapidly “changing the Arctic ecosystems forever, causing destruction around the planet.” The emotional film acts as a direct metaphor to the issue at hand, highlighting the urgency of the Arctic problem.
AWARDS
Cannes Lions - Bronze
MADEIT CREDITS
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WWF’s Arctic ProgrammeClient
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Christos LefakisExecutive Producer -

Jua BragaAnimator -

Jua Braga3D Animation -

Marilena VatseriProduction Company Producer -

NOMINTAgency -

NOMINTProduction Company -

Russell BinnsVoice-Over Artist -

Ted RegklisHead of Music & Sound -

Ted RegklisSound -

Yannis KonstantinidisCreative Director -

Marcos SavignanoDirector -

Marcos SavignanoDirector -

Creative Circle, Creative Foundation & The UK Creative FestivalAwards Body -

Cannes Lions Winners 2022