Sarah Gager
Designer
ABOUT
The concept behind Black Dragon was Black American food options served through the aesthetics of classic Chinese American takeout. We referenced the aesthetics of the classic 1980's movie, The Last Dragon as well as traditional Chinese American takeout restaurants. The results were; logo & branding, uniforms, merch, social media posts, outdoor signage, and packaging.
CLIENT REVIEW
Sarah Gager Design Studio has truly outdone herself with the Black Dragon project, delivering a cohesive and striking branding experience across multiple touchpoints. The branding is bold and impactful, capturing the fierce essence of the Black Dragon theme while maintaining a modern and professional aesthetic. The uniforms are both stylish and functional, seamlessly integrating the brand's color palette and logo in a way that is both eye-catching and practical for everyday use. Each piece of merchandise, from apparel to accessories, embodies the brand’s identity, making them highly desirable for fans and customers alike. The packaging for retail items is particularly impressive, combining innovative design with practicality. It not only protects the products but also enhances their appeal on the shelves, reflecting the brand's premium feel. Sarah Gager Design’s attention to detail and creativity have resulted in a memorable and engaging brand experience that leaves a lasting impression.
Client at Black Dragon
19 Jul 2024