The Launchpad Creative Orpington

ABOUT

PHD Media UK briefed us to come up with a brand identity for their office event to celebrate the return of staff, clients and media owners to face to face communication once again. The brief was to make this look like something fun, something people might genuinely want to go to outside of work. After all, the events weren't all about talking shop, we had a night of comedy, a music quiz and the headliner; a good old-fashioned party! The daytime events were packed full of interesting talks and presentations as well as demonstrations of cutting edge tech, food tasting and makeovers scheduled for just before the party.

The chosen art direction successfully portrayed an exciting, vibrant set of events through the use of colour, abstract graphic devices and eye-catching typography. We used a background crumpled up poster texture that suggested something informal, fun and a bit edgy.

Reconnect event branding

*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
*
CLIENT REVIEW

Launchpad Creative took on the new branding for our largest-ever internal business event post covid pandemic. It spanned 3 days with dozens of speakers, demos and side events. This complex style of event involves a lot of moving parts, all of which needed to be clearly communicated - posters, digital ads, out-of-home billboards, presentations, emails, brochures and much more. The team took the brief and ran with it, sharing with us very distinct routes we could take, giving us the freedom to make an impact with our comms. The final produced work was fantastic and widely complimented at the event which was a great success, no doubt due to the contribution of the overall look and feel they achieved. It's the experience and punch of big agency designers but with a real 1-2-1 feel. Great job!

* Ben May
Marketing Manager at PHD UK
17 Oct 2022

Comments
Project tags
SHARE