ABOUT

Creating a playful brand identity and e-commerce website.
The TableScapers is a startup that specialises in providing meticulously curated tabletop decorations and place settings known as “tablescapes.”

The TableScapers needed their first brand and visual identity to go to market. After defining the brand's unique selling points and personality, I developed three creative routes for visual identity. The selected route features tablescaping as an artistic arrangement.

PROCESS
The logo combines handcrafted typography with a classic
serif typeface, reflecting premium craftsmanship and artisanal inspiration.

A vibrant, high-contrast colour palette evokes a contemporary aesthetic, balancing dark tones with bright hues for playfulness and sophistication. Dynamic geometric shapes represent tablescape elements, adding festivity and energy, while engaging headlines blend seamlessly with the design.

Other deliverables included:
- Social media assets
- Marketing collateral (flyers, menus, business cards)
- E-commerce website