ABOUT

Launching a fresh new look and low carbon website to help people find the care they need.

London Mind Collective is a startup founded by three friends who met in 2015 while working for the NHS. 1 in 4 people globally experience mental health disorders, yet stigma prevents many from seeking help. Addressing mental health is crucial for individuals’ well-being and communities’ development.

I worked with London Mind Collective to establish a new brand identity and website that will stand out from the competition by capturing their warmth and compassion.

Firstly, we worked together to build a strategy which included identifying the brand's unique selling points, target audience, voice, tone, and personality. I then explored the art direction for the visual identity of the brand. The final visuals and soothing colour palette create a harmonious space for healing. The tagline “A space to thrive” distinguishes them from clinical competition. Using these new guidelines, I designed a low-carbon website to showcase the Collective’s work with a calming user interface and a clearly marked contact form for a smooth user experience.

Site performance scores:
100/100 performance
0.16g CO2 produced per pageload
95/100 accessibility score