ABOUT

THE CHALLENGE
Introduce the new Jaguar I-pace to the Chinese market by creating an attention-grabbing launch film for the 2017 Shanghai Motor Show.

THE STRATEGY
Foxtrot Papa pitched 3 storyboards to JLR, the favourite being an impactful high-tech combination of CGI and location filming in Shanghai Soho district.

MY ROLE
Creating the storyboards, then working with our CGI partners in London and spending 10
days on location in Shanghai to shoot the remainder of the film. This was edited and delivered 24 hours before the Shanghai Motor Show opened its doors.