Michael Morgenbesser Creative Director

ABOUT

Vienna is home to some of the world’s most iconic artworks. 100 years ago, their artists fought for the free expression of their art. 100 years later, Facebook and Instagram’s algorithms make their fight obsolete. And label Viennese art „pornographic“. Leading to blocked accounts and deleted posts. Our brief was to advertise Vienna’s cultural heritage in this very climate. To protest censorship, we took every piece of explicit art – and published them on OnlyFans. A content-subscription platform known for allowing pornographic content. The PR-stunt quickly went viral. It resulted in 2,500 articles worldwide, reaching more than 730 million people. It garnered 2.5 billion impressions and 150 million engagements. With these numerous articles, posts, videos and TV-coverage, the stunt started a global discussion on the question: Who has the right to censor the art we consume?

MADEIT CREDITS

  • Vienna Tourist BoardClient
  • Andreas PutzChief Creative Officer
  • Claudia WielandDirector Brand Management & B2C Marketing
  • David SchneiderCopywriter
  • David SchneiderCopywriter
  • Denise DannigerArt Director
  • Denise DanningerArt Director
  • Denise DanningerArt Director
  • Isabella GrafBrand Management & B2C Marketing
  • Julian FrenerAnimator
  • Julian Frener3D Artist
  • Jung von MattAgency
  • Jung von Matt DONAUAdvertising Agency
  • Jung von Matt Donau GmbHAgency
  • Lukas MerlDeputy Director Brand Management & B2C Marketing
  • Michael Maria MorgenbesserCreative Director
  • Werner SingerChief Creative Officer
  • * The One Show
  • * Michael MorgenbesserCreative Director
Project featured: on 12th November 2022 Project featured: on 12th November 2022

Vienna strips on OnlyFans

Comments

Project tags
SHARE