ABOUT
The Unfiltered History Tour is an interactive guerilla Tour of the British Museum’s most disputed artefacts, carried out through immersive audio-visual AR Instagram filters, experiences, and extended podcasts.. 10 native experts play tour guide, in first-ever visual depictions of moments in history shown from the perspective of the once-colonised marginalized. These marginalised narratives went on all platforms and were designed to transport listeners back in time to the homelands of the artefacts, while giving often silenced voices a chance to express colonial trauma. From Egyptologists, to the seventh descendant of the Gweagal Shield, to the Governor of Rapa Nui - 10 experts play tour guide in narrating the true histories of artefacts from their homelands, dismantling the British Museum’s narrative, and by extension, centuries of Imperial narrative.. The podcasts and immersive audio-video experience features the voices of 10 native experts, who provide alternative narratives on the history of 10 disputed artefacts in the British Museum to combat its colonial narrative. The podcast was designed to transport visitors back in time, to the artefact’s country of origin, with soundscapes from its homeland and the voices of native experts who were deeply connected to the trauma of colonial loot. The podcasts inevitably overshadowed the flawed, incomplete narrative of the British Museum, with The Guardian directly comparing its ‘emotion’ with the ‘lofty, academic approach’ of ‘History of the world in 100 objects’ hosted by the Museum’s former director. Soon after release, the podcast gained a reputation of leaving goosebumps on listeners, with the British Committee left feeling a ‘non-romantic, true love’ for the artefacts with 21,000+ downloads.
AWARDS
One Show - Bronze Pencil
One Show - Gold Pencil
One Show - Silver Pencil
MADEIT CREDITS
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VICE World NewsClient
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Aabhaas ShreshthaCreative Director -

Aditiya P.G.Head of Creative -

Ananya S RaoStrategist -

Anjali ThomasSenior Account Manager -

Ashwin PalkarExecutive Creative Director -

Ateesh ChattopadhyaySound Designer - Launch Promo Film -

Binaifer DulaniCreative Lead -

Dentsu Creative ImpactAgency -

Dentsu WebchutneyAgency -

Dentsu WebchutneyAgency -

Farishte IraniCopy Supervisor -

Gautam ReghunathCEO -

Gautam ReghunathHead of Business Affairs -

Geetika SoodAssociate Creative Director -

Gurbaksh SinghInnovation Lead -

Ishtaarth DalmiaVice President - Strategy -

Jeremy PintoMotion Graphics -

Jesse LawsonProducer - Podcast -

John MontoyaSenior Director, Audience & Content Strategy -

Kalpit DwivediFilter Developer -

Karthik NambiarArt Director -

Kushal LalvaniGroup Head -

Manas SharmaMotion Graphics -

Marthe Van Der WolfResearcher - Podcast -

Meghna YesudasSenior Copywriter -

Mehul MahichaMotion Graphics -

Niranjan RaghuGroup Head - Video -

Pg AdityaChief Creative Officer -

PIXEL PARTYProduction Company -

Prashant Bhikadia3D Modelling & Sculpting -

Priyanka BorahSenior VP - Account Management -

Rahul SharmaWeb Developer -

Rakesh BairwaSenior Director - Production -

Ronak ChughFilm -

Ronak ChughDirector - Launch Promo Film -

Rooted FilmsProduction Company -

Sachin GhanekarFreelancer - Illustration -

Sameer RahatMusic Designer - Launch Promo Film -

Shaleen WadhwanaResearch Consultant -

Shaleen WadhwaniResearch Consultant -

Shanel MoraesConsultant -

Shreya AroraSenior Visualizer -

Shreya Vivek AroraSenior Art Director -

Stuti SudhaSenior Group Head -

Swarnpreet Kaur TuliManager - Business and Growth -

Tanya PaulGroup Head - Art -

Vice MediaProduction Company -

Vignesh PraveenSenior Video Editor and Animator -

Vivi5 StudiosMotion Graphics -

Zing TsjengExecutive Editor -

Tanya PaulSenior Art Director -

Rahul SharmaSenior Lead Developer -

Amey ChodankarCreative Team -

Rahul SharmaWeb Developer -

Dentsu Creative UKDigital Agency -

Karishma ChangrothGroup Account Director -

Harsh ShahManaging Partner -

Vaishakh KolaprathArt Director -

The One Show -

Karthik NambiarCreative Team -

Ananya RaoCreative Strategist & Manager -

Niranjan RaghuVideo Lead -

Ishtaarth DalmiaStrategist -

Gerson PearsonAssociate Group Head - Video & Mixed Reality -

Manasi ShethAssociate Art Director -

Manish JosephSenior Group Head - Motion Graphics -

Gurbaksh SinghChief Innovative Officer