ABOUT

The NCAA Division I men's basketball tournament, and commonly called March Madness, is a single-elimination tournament played in the USA to determine the champion

SSC wanted something fresh and exciting to use as a promo for their TV channel. Youthful but having a bit of edge and attitude. Working alongside the Creative Director we developed this style that didn’t require footage/images of players or teams. Bold graphics driven by movements and motion within the game really brought this to life.

Creative Director - Mark Lucas
Motion Design - George Hurrell