ABOUT

We developed a striking visual narrative for the ASICS SUPERBLAST™ 3, crafted to capture the shoe’s technical construction and super-bounce energy. Built around the idea of bounce propulsion, the piece blends dynamic shots, stitch-detail setups, and heatmap-inspired graphics to evoke movement, responsiveness, and lift. Hero product moments are intercut with precise material close-ups and layered technical visuals, creating a powerful balance between innovation, design detail, and performance.

The heat map visual system translated the idea of energy flow into a striking graphic treatment. Designed to suggest pressure, motion, and rebound, it added depth to the narrative while reinforcing the product’s technical innovation and super-bounce feel.