ABOUT

This is a special project in which all phases of the client's new brand were developed in harmony, from naming to the office's interior design to digital media.

Humberto Sanches e Associados is a Brazilian law firm which focuses on private clients. The brand's main concept was to blend an atmosphere of trust, ethics, experience, up-to-dateness, excellency and exclusiveness.

This is the result of the creative developments for branding, visual identity, stationary, social media kit and office signage.

The brand presents a set of versatile variations to be used in different contexts. The color palette combines tradition and sobriety with fresh vibrations that point out the future. The graphic pattern emerges from a tree drawing and also relates to a fingerprint, embodying the law firm’s humane line of work for private clients and families through the different stages of their lives.