ABOUT

One of Paramount+’s most anticipated premieres was the new season of “Dexter”.
For the launch campaign, I crafted a unique concept: assisting the main character in finding new knives for a particularly bloody season.
I leveraged various platforms and formats, special occasion ads, marketplace promotions, and out-of-home media, to spread the message.
I also introduced WhatsApp stickers for fans to use, enhancing their interaction with the campaign.