About me

Hi, I'm Shani, Creative, Strategist and Writer.
Currently VP Creative & Strategy at Kendago Global Digital Advertising Agency.

16 years of experience in advertising, creative direction, writing and creative strategy. Created commercial success and award winning work for the largest Israeli local and global brands. Among clients I handled: Nestle, Wrigley, Schweppes, Opel, Audi, Volkswagen, Seat, Berlitz, Israeli National Lottery, Pelephone Telecommunication, Kimberly Clark, Poalim Bank, Ha'artez newspaper group, Israel railways and more.
I was also teaching advertising at the Bezalel Academy of Arts and Design for 5 years.

Alongside advertising, My creative passion finds its ways in poetry and visual arts, and I have published an acclaimed children's book, called 'The Sea is Free'. My work has been published in Maayan art magazine and daily newspaper 'Yediot-Aharonot'. I wrote a weekly column at Time-Out Tel-Aviv Magazine and published articles at the opinion section of Ha'aretz newspaper. I also play chess and football.