About me

I am a nerd. I have always been a nerd. Add my OCD level attention to detail, love of language and intuition on top and you get someone who was made for brands.

It may sound boastful, but I was quite smart at school and could've been a doctor or lawyer or any myriad of things (my parents constantly remind me); but the truth is that ever since I was 15 I knew I wanted to use both my intellect and my creativity together. Through design and more specifically focusing on Brand strategy I was able to develop my strengths and focus on Design Thinking rather than simply Design.

Any problem can be solved with this methodology - from business architecture to manufacturing procedures. Anything can be processed as a story; that is how the brain works.

Another important thing about me is that although I do believe in discipline and strategy, I don't follow a one-size fits all method. I believe thought and the processes that lead to analyzing a brand, experience or persona should always be context-specific.

I am looking for a place to call home, somewhere to grow and invest myself into. That is how I am built. When I belong somewhere I don't take half measures. I am looking for a company that has a culture of curiosity, hard-work and humanity.

Skills

Brand Management, Brand Stategy, Branding, Experience Design, Information Architecture, Packaging Design, Planning, Print Design, Storyboarding, Strategy Planning, Studio Management, UX/UI

Sector Experience

Creative Services, Food & Beverages, Lighting, Retail, Technology