About me

For the last +20 years, I have been leading corporate communications for all sized and segment companies.

During this period, I have created brand awareness, develop companies' narratives, established and incremented corporations' marketing and public relations strategies. I also have managed a few crises (but who is counting

Born and raised in Brazil, I have always considered the US as home. And a few years back, I have changed the scenario and embraced the challenge of being an immigrant. With the willingness to understand people in the same situation that I am, I also learned Spanish. So now, I'm trilingual.
In 2018, I was nominated to represent Brazil and Latin America as a jury member at Cannes Lions Festival in the PR category, and I have been advocating on the relevance of PR agencies and campaigns.

I believe in the power of one - the impact of a single individual. Therefore, I volunteered for child oral care program and developed, during COVID quarantine, the #savethecaps campaign to stimulate the reuse or recycle of metal caps.